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Creative · Reference

Creative: Pink meringue cake slice on packaging box

This is packaging design shown flat against a solid raspberry-magenta background. A cream box face is dominated by oversized magenta type that sits behind a photographic slice of layered cake: a meringue base, a chocolate layer, a pink mousse top and a heap of pink chocolate curls. Loose black hand-lettering and scribbled arrows give a casual, zine-like energy. The lighting is soft and even, and the finish is crisp and matte.

Reference image for inspiration. Editable source files are not included.