Vertical stack of yellow letter tiles spelling DIWALI, forming a firecracker with a sparkler fuse

Reference found on Pinterest, saved by Leena Guha Roy. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Diwali · Instagram post · Reference

Vertical stack of yellow letter tiles spelling DIWALI, forming a firecracker with a sparkler fuse

The background is pure white with no texture, giving a lot of negative space. The yellow tile column is the only accent colour and reads as a firecracker stick. A fine black line-drawn sparkler burst crowns the top as its fuse. The finish is flat and clean with a restrained black, grey and yellow palette.

Palette

#ffffff
#e8e8e8
#d1d1d1

Layout: A centred vertical column of yellow square tiles reads DIWALI, and each letter completes a grey social platform name set crossword-style to either side. A sparkler burst sits on top, with the hashtag and a centred logo lockup at the bottom in generous white space.
Typography: Bold grey geometric sans caps for the platform names, black bold letters on the yellow tiles, a medium black sans hashtag and a small sans tagline

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Design an original Diwali Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: Vertical stack of yellow letter tiles spelling DIWALI, forming a firecracker with a sparkler fuse.
- Look and feel: The background is pure white with no texture, giving a lot of negative space. The yellow tile column is the only accent colour and reads as a firecracker stick. A fine black line-drawn sparkler burst crowns the top as its fuse. The finish is flat and clean with a restrained black, grey and yellow palette.
- Layout: A centred vertical column of yellow square tiles reads DIWALI, and each letter completes a grey social platform name set crossword-style to either side. A sparkler burst sits on top, with the hashtag and a centred logo lockup at the bottom in generous white space.
- Typography: Bold grey geometric sans caps for the platform names, black bold letters on the yellow tiles, a medium black sans hashtag and a small sans tagline
- Colours: #ffffff, #e8e8e8, #d1d1d1 (background #ffffff, text #d1d1d1, accent #d1d1d1).
- Mood and details: clever, playful, clean, sparkler, letter tiles, social media names, firecracker.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/10133167901973703-bf73dce09a3c.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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