Seated Gandhi with a charkha in front of a giant orange numeral 2

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Gandhi Jayanti · Instagram post · Reference

Seated Gandhi with a charkha in front of a giant orange numeral 2

The background is off-white with very faint cloud shapes. A large saffron-orange numeral anchors the centre, and a flat black-and-white illustration of the leader sits cross-legged in front of it with an orange shawl and a spinning wheel. The palette is limited to saffron, black and cream for a crisp poster look. The calligraphic flourish adds movement at the top.

Palette

#f9f9f2
#fc5e13
#fcb58b
#b5b6b4
#090a16
#443435

Layout: Centred vertical stack: an orange Devanagari calligraphic title with a swirling flourish at the top, a small two-line English couplet, then a huge orange '2' with the seated figure overlapping it, and a bold black spaced 'OCTOBER' at the bottom. There is generous off-white negative space.
Typography: Expressive brush-calligraphy Devanagari with long swash tails; a small regular sans for the couplet; wide, heavy geometric sans caps with loose tracking for the month.

illustrated
minimal
flat
typographic
giant numeral 2
charkha
Gandhi seated illustration
Devanagari calligraphy
soft clouds
respectful
bold
serene

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Design an original Gandhi Jayanti Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Seated Gandhi with a charkha in front of a giant orange numeral 2.
- Look and feel: The background is off-white with very faint cloud shapes. A large saffron-orange numeral anchors the centre, and a flat black-and-white illustration of the leader sits cross-legged in front of it with an orange shawl and a spinning wheel. The palette is limited to saffron, black and cream for a crisp poster look. The calligraphic flourish adds movement at the top.
- Layout: Centred vertical stack: an orange Devanagari calligraphic title with a swirling flourish at the top, a small two-line English couplet, then a huge orange '2' with the seated figure overlapping it, and a bold black spaced 'OCTOBER' at the bottom. There is generous off-white negative space.
- Typography: Expressive brush-calligraphy Devanagari with long swash tails; a small regular sans for the couplet; wide, heavy geometric sans caps with loose tracking for the month.
- Colours: #f9f9f2, #fc5e13, #fcb58b, #b5b6b4, #090a16, #443435 (background #f9f9f2, text #090a16, accent #fc5e13).
- Mood and details: respectful, bold, serene, giant numeral 2, charkha, Gandhi seated illustration, Devanagari calligraphy, soft clouds.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/1012887772453849375-f3ad3c83fefb.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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