Sister applying tilak to brother, silhouettes on a wood-laminate thali

Reference found on Pinterest, saved by Ketan Dholakia. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Bhai Dooj · Instagram post · Reference

Sister applying tilak to brother, silhouettes on a wood-laminate thali

Cream background with a faint tone-on-tone damask pattern. The hero is a circular wood-grain laminate surface framed by a kundan-studded border, showing dark silhouettes of a sister putting tilak on her brother, a clever way to show off the product. A vivid red tilak brushmark with rice grains cuts through the lettering as the colour focal point. Photographed bowls of red roli and rice add realism.

Palette

#f1e3d6
#735333
#4c3521
#c7a88f
#9e8262

Layout: Logo at top right; the centred Hindi calligraphy title has a red tilak stroke as its centrepiece, with a centred two-line quote below; a large round thali is cropped at the bottom centre, with roli and rice bowls at the lower right.
Typography: Bold black Devanagari brush calligraphy with a small red sans 'Happy' and a crescent accent; clean sans quote with bold keywords.

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traditional
typographic
photographic
tilak
silhouettes
roli and rice bowls
damask pattern
wood grain
kundan-bordered thali
warm
affectionate
festive

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Design an original Bhai Dooj Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: Sister applying tilak to brother, silhouettes on a wood-laminate thali.
- Look and feel: Cream background with a faint tone-on-tone damask pattern. The hero is a circular wood-grain laminate surface framed by a kundan-studded border, showing dark silhouettes of a sister putting tilak on her brother, a clever way to show off the product. A vivid red tilak brushmark with rice grains cuts through the lettering as the colour focal point. Photographed bowls of red roli and rice add realism.
- Layout: Logo at top right; the centred Hindi calligraphy title has a red tilak stroke as its centrepiece, with a centred two-line quote below; a large round thali is cropped at the bottom centre, with roli and rice bowls at the lower right.
- Typography: Bold black Devanagari brush calligraphy with a small red sans 'Happy' and a crescent accent; clean sans quote with bold keywords.
- Colours: #f1e3d6, #735333, #4c3521, #c7a88f, #9e8262 (background #f1e3d6, text #4c3521, accent #735333).
- Mood and details: warm, affectionate, festive, tilak, silhouettes, roli and rice bowls, damask pattern, wood grain, kundan-bordered thali.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/100908847897353903-e1b272df879b.png (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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