Shadow of a child with outstretched arms riding on a father's shoulders

Reference found on Pinterest, saved by Tzu-Fen Chang. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Father's Day · Story · Reference

Shadow of a child with outstretched arms riding on a father's shoulders

A pale dusty-blue textured plaster wall with soft daylight casting blurred palm-frond shadows diagonally across it. The focal point is a crisp cast shadow of a father carrying a child on his shoulders, both with arms spread like wings, while dove shadows fly around them. Colour stays monochrome cool blue-grey, with a single warm bronze accent on the date tag. The finish is matte and grainy, with lots of calm negative space.

Palette

#b2c4ce
#92a5b4
#e3e9ed
#d0dae1

Layout: Tall vertical poster with a stacked, centred title block at the top: large spaced caps, Chinese lines tucked between, then a small bronze pill tag and the date. The shadow silhouette fills the middle and lower frame, a small script sign-off sits lower centre, and the brand logo and service line run along the bottom.
Typography: Thin, widely tracked sans caps with a faded gradient fill; small, evenly spaced Chinese sans; a handwritten script accent; a serif label inside a metallic bronze pill.

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Design an original Father's Day Instagram story for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1920 px (story / reel).

Art direction to follow:
- The idea: Shadow of a child with outstretched arms riding on a father's shoulders.
- Look and feel: A pale dusty-blue textured plaster wall with soft daylight casting blurred palm-frond shadows diagonally across it. The focal point is a crisp cast shadow of a father carrying a child on his shoulders, both with arms spread like wings, while dove shadows fly around them. Colour stays monochrome cool blue-grey, with a single warm bronze accent on the date tag. The finish is matte and grainy, with lots of calm negative space.
- Layout: Tall vertical poster with a stacked, centred title block at the top: large spaced caps, Chinese lines tucked between, then a small bronze pill tag and the date. The shadow silhouette fills the middle and lower frame, a small script sign-off sits lower centre, and the brand logo and service line run along the bottom.
- Typography: Thin, widely tracked sans caps with a faded gradient fill; small, evenly spaced Chinese sans; a handwritten script accent; a serif label inside a metallic bronze pill.
- Colours: #b2c4ce, #92a5b4, #e3e9ed, #d0dae1 (background #b2c4ce, text #e3e9ed, accent #e3e9ed).
- Mood and details: tender, serene, nostalgic, shadow silhouette, child on father's shoulders, flying doves, palm leaf shadows, textured plaster wall.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/10062799164646039-e91050b86860.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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